I am once again negotiating the marketing for my program. I am interested in: what types of media and advertising mediums are you using? Marketing budgets? Measured cost/benefit. What is working for you? What hasn't been effective? It will be helpful to me if I can relate what other "programs" are doing.
Some of things we are currently doing: internal written material and patient education channel, hospital ads- we are listed as a service, radio spots,
we hold spring and fall educational programs- targeted at JW community.
Website, magnets, health fairs, newsletter.
Our target audience is primarily the JW community and maintaining a community presence.
Any input is appreciated.
Debbie Tolich, RN
Director
Regional Center for
Blood Conservation
St. Vincent Charity Hospital
Cleveland, OH 44115
216-363-3353
deborah.tolich@csauh.com
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